For specialists and nonspecialists alike, this perceptive selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and p...
Hardcover: 328 pages
Publisher: Praeger (November 30, 2000)
Product Dimensions: 6.1 x 0.8 x 9.2 inches
Amazon Rank: 5135934
Format: PDF Text TXT book
reviews: I am an Australian CI professional with over a decade's experience in the field working with a variety of resource-based companies as a CI and Marketing freelancer. I found out about this book from a Sydney-based colleague who knows one of the editor...
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