Marketing For The Nonmarketing Executive: An Integrated Resource Management Guide For The 21St Century (Library Of Executive Excellence)

 Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Library of Executive Excellence) ebook

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing th...

Series: Library of Executive Excellence
Hardcover: 248 pages
Publisher: CRC Press; 1 edition (November 29, 2000)
Language: English
ISBN-10: 1574442864
ISBN-13: 978-1574442861
Product Dimensions: 6.5 x 0.8 x 9.5 inches
Amazon Rank: 10229811
Format: PDF Text djvu ebook


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