The Analytical Marketer: How To Transform Your Marketing Organization

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  • By Adele Sweetwood
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How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified v...

Hardcover: 208 pages
Publisher: Harvard Business Review Press (October 4, 2016)
Language: English
ISBN-10: 9781625278456
ISBN-13: 978-1625278456
ASIN: 1625278454
Product Dimensions: 6.2 x 1 x 9.8 inches
Amazon Rank: 780328
Format: PDF ePub TXT ebook


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reviews: I loved how practical and easy to implement this book is. You can tell the author put a lot of thought into how the information is outlined and consumed. The book offers solid advice for marketers of all levels and provides tangible examples on how o...
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